Decoding Azure AI Services: An Introduction to the Future of Intelligent Applications – Part 1

Decoding Azure AI Services: An Introduction to the Future of Intelligent Applications – Part 1

Welcome to the first blog in our three-part series on Azure AI services! These series will explore how Microsoft’s Azure AI platform is revolutionising business operations with cutting-edge artificial intelligence. In this introductory post, we’ll provide a comprehensive overview of Azure AI services, explain how Azure OpenAI fits into the Azure AI portfolio, and introduce various tools and services available in the Azure AI ecosystem.

Microsoft AI Portfolio

Artificial Intelligence (AI) is revolutionising industries by boosting productivity, enhancing decision-making, and fostering new innovations. Microsoft’s Azure AI Portfolio encompasses a comprehensive array of tools and technologies that empower businesses to develop, deploy, and manage AI solutions at scale. This portfolio includes Azure AI Services, which feature a variety of AI technologies such as natural language processing (NLP), machine learning, data analytics, and computer vision. All these capabilities are supported by Azure’s secure and scalable cloud infrastructure, enabling seamless integration and robust performance.

Below is a visual representation of the Microsoft AI portfolio, showcasing various AI services and applications:

Microsoft AI Portfolio

Introduction to Azure AI Services

Microsoft Azure AI Services provide a powerful and comprehensive platform for businesses looking to integrate advanced artificial intelligence capabilities into their operations. These services enable enterprises to leverage AI technologies such as machine learning, natural language processing, computer vision, and conversational AI to enhance their applications and workflows. By harnessing these AI tools, companies can automate complex processes, derive meaningful insights from their data, and create more engaging user experiences.

Designed to be both accessible and robust, Azure AI Services allow businesses the flexibility to build, train, and deploy AI models efficiently using the secure and scalable infrastructure of Azure. The platform supports a range of programming languages and frameworks, making it a versatile choice for teams committed to driving innovation and improving decision-making using cutting-edge AI technologies.

Below is a detailed view of Azure AI services and how OpenAI models are integrated:

Azure AI Services

Azure AI Services Overview

Azure AI is a comprehensive suite of services designed to address different AI needs. Here are some core services:

  • Azure AI Speech

Azure AI Speech offers tools for converting speech to text, text to speech, and translating speech into different languages. It also includes speaker recognition features, making it a powerful tool for applications requiring voice interaction and transcription services.

  • Azure AI Language

Azure AI Language includes features like sentiment analysis, text summarization, key phrase extraction, entity linking, and custom text classification. These capabilities are crucial for building applications that need to understand and analyse textual data.

  • Azure AI Vision

Azure AI Vision provides advanced image and video analysis capabilities, including optical character recognition (OCR), facial recognition, and object detection. This service is essential for applications that require processing and understanding visual data.

  • Azure AI Search

Azure AI Search (formerly known as Azure Cognitive Search) enables developers to build sophisticated search experiences into their applications. It supports keyword searches, natural language processing, and AI-powered relevance ranking to deliver accurate search results.

  • Azure Bot Services

Azure Bot Services provides a comprehensive framework for building, testing, and deploying intelligent bots. It integrates with other Azure AI services, allowing bots to use speech recognition, language understanding, and other AI capabilities to provide interactive and personalized experiences.

  • Azure OpenAI

Azure OpenAI Service is a key component of the Azure AI portfolio, providing access to OpenAI’s powerful generative models, such as GPT-4, GPT-3.5, DALL-E, and Whisper. These models excel in understanding and generating human-like text, creating images from text prompts, and transcribing speech. Azure OpenAI integrates these advanced capabilities into the broader Azure AI ecosystem, enhancing its functionality and providing businesses with cutting-edge AI tools.

How Azure OpenAI Differs from OpenAI?
  • OpenAI is an independent research organization focused on developing and deploying advanced AI models. Their flagship models include GPT-4, GPT-3.5, DALL-E, and Whisper. These models excel in generating human-like text, creating images from text prompts, and transcribing speech.
  • Microsoft and OpenAI Partnership: The partnership between Microsoft and OpenAI brought Azure OpenAI Service into the picture. This collaboration leverages OpenAI’s cutting-edge models and integrates them into the Azure ecosystem, offering additional benefits such as security, compliance, and scalability.
  • Azure OpenAI Service provides access to OpenAI’s models within the Azure ecosystem. This service offers the same advanced models as OpenAI but with the added benefits of Azure’s security and enterprise capabilities. By combining OpenAI’s innovative AI models with Azure’s robust infrastructure, businesses can achieve powerful AI solutions with enhanced security, compliance, and seamless integration with other Azure services.
  • Key Differences with Azure OpenAI:
    • Security and Compliance: Azure OpenAI integrates with Azure’s robust security infrastructure, ensuring data protection, access control, and compliance with industry standards.
    • Integration with Azure Services: Azure OpenAI seamlessly integrates with other Azure services like Virtual Networks (VNETs) and Private Endpoints, providing a cohesive and scalable solution.
    • Data Handling: Data submitted to Azure OpenAI remains within Microsoft Azure and is not passed to OpenAI for model predictions, ensuring Azure has sole control and governance of the data, providing enhanced data privacy and security.

While there’s no strict guidance on when to use a particular service, Azure AI service can be used for widely known use-cases that require minimal tuning. Azure OpenAI Service may be more beneficial for use-cases that require highly customized generative models or for exploratory research.

Tools to Manage Azure AI Services

  • Azure AI Studio

Azure AI Studio is a unified development environment where you can build, train, and deploy AI models. It offers a user-friendly interface and integrates seamlessly with other Azure services, making it easy to manage AI projects.

  • Client Libraries and REST APIs

For developers and data scientists, Azure provides client libraries and REST APIs, offering programmatic access to Azure AI services. These tools provide flexibility and control for customizing AI models and solutions.

  • Continuous Integration and Deployment

Azure supports continuous integration and deployment (CI/CD) with tools like Azure DevOps and GitHub Actions. These tools automate the training, testing, and deployment of AI models, ensuring that your applications are always up to date.

Azure OpenAI Use Cases

Azure OpenAI Service offers transformative potential across various industries. Here are some notable use cases:

  • Customer Service: AI-powered chatbots and virtual assistants provide instant, personalized responses to customer inquiries, enhancing customer satisfaction and reducing operational costs.
  • Content Generation: Automate the creation of high-quality content, ensuring consistency and accuracy, particularly beneficial for marketing and content-driven businesses.
  • Predictive Analytics: By analysing historical data, Azure OpenAI helps businesses predict future trends and make proactive decisions, optimizing inventory management and reducing risks.
  • Personalized Marketing: Create highly targeted marketing campaigns by analysing customer data and behaviours, improving customer engagement and conversion rates.

Conclusion

Azure AI services offer a powerful suite of tools and capabilities to help businesses innovate and stay competitive in today’s digital landscape. Whether you’re looking to build intelligent applications, enhance customer service, or gain insights from your data, Azure AI provides the foundation you need.

Oreta stands at the forefront of harnessing the power of Azure AI services to drive business innovation and operational excellence. Our expertise in integrating these advanced AI tools enables organizations to unlock new levels of productivity, enhance decision-making, and implement cutting-edge solutions tailored to their unique needs. By leveraging Azure AI’s comprehensive suite, including speech, language, vision, search, and bot services, alongside the transformative capabilities of Azure OpenAI, we help businesses stay competitive and future-ready.

Stay tuned for the next instalment in our series, where we will delve deeper into practical use cases of Azure OpenAI and explore how its advanced features can revolutionize your business operations. Don’t miss out on discovering how to elevate your enterprise with the future of intelligent applications. Contact us today to learn how Oreta can help you implement and optimize Azure AI services for your business needs.

Decoding Essential 8’s Dynamic Makeover 2024

Decoding Essential 8’s Dynamic Makeover 2024

The never-ending dance between cybersecurity and cyber threats means that staying ahead is not just an option; it’s a necessity. At Oreta, we take pride in being your trusted guardians in the digital realm. Today, we unravel the recent, pivotal updates to the Australian Signals Directorate’s (ASD) Essential Eight framework – your roadmap to fortified cyber defense Down Under.

Patching Unveiled: A Swift Dance of Defense

Picture this: a cyberattack’s zero-day vulnerability weaponised in mere hours. The game has changed, and so has the Essential Eight. The latest update demands a swift response to critical vulnerabilities, urging patches within 48 hours of exploit availability or vendor mitigation release. It’s a call to arms against the relentless pace of modern cyber threats.

But here’s the twist – a strategic reprieve. The timeframe for patching non-critical vulnerabilities in workstations, non-internet-facing servers, and devices now extends to a month. Why? Acknowledging the resource constraints faced by many organisations. Prioritise ruthlessly, patch swiftly for critical issues, and strategically plan for the rest. It’s a dance of balance in the cybersecurity tango.

MFA: Your Digital Sentry Redefined

Multi-factor authentication (MFA) isn’t a luxury; it’s your digital guardian. The Essential Eight now mandates phishing-resistant MFA for unprivileged users accessing devices and online services. Weak passwords? A relic of the past. Say hello to an extra layer of security that even the most cunning phishing attempts can’t unravel.

The MFA embrace extends further. Now, organisations must provide phishing-resistant MFA options for customer authentication on online portals storing sensitive data. It’s not just about safeguarding your organisation; it’s about fortifying trust in your online services.

Beyond the Headlines: Tightening the Bolts

The November 2023 update delves deeper into the cyber defense choreography. Centralised logging takes center stage – bid farewell to scattered logs and welcome a centralised repository for enhanced monitoring and incident response.

Application control whitelisting steps into the limelight, allowing only the approved applications to enter, curbing unauthorised software execution. And administrative privilege lockdown is the crown jewel – stricter controls and policies for managing these powerful permissions.

Essential Eight isn’t static; it’s a living framework, adapting to the ever-changing threat landscape. By staying attuned to these updates, you’re not just following a framework; you’re building a robust defense, safeguarding your organisation and its invaluable data.

The Oreta Edge: Patch, MFA, and Embrace Change

The Essential Eight updates echo a proactive stance against evolving cyber threats:
1.Swift action against critical threats.
2.MFA as a non-negotiable security layer.
3. Enhanced monitoring and control system-wide.

Implementing these changes isn’t just about compliance; it’s about significantly boosting your organisation’s cyber resilience. Stay vigilant, stay informed, and above all, stay secure. Let Oreta be your partner in this ever-evolving cybersecurity journey.

Explore our cybersecurity solutions in Australia, be a step ahead with ASD Essential Eight, and fortify your digital fortress with Oreta – Your Cybersecurity Guardians!

What is Cyber Warfare?|Types, Examples and How to Mitigate the Likelihood of a Successful Attack?

What is Cyber Warfare?|Types, Examples and How to Mitigate the Likelihood of a Successful Attack?

Nobody would have predicted that with the introduction of the Internet that the battlefield would breach outside of the physical borders and enter the digital realm. Cyber warfare, a term once confined to the realm of science fiction, has become an unsettling reality that governments, organisations, and individuals must confront in 2024.

1. What is Cyber Warfare?
2. What is the Motivation Behind Cyber Warfare?
3. Types of Cyber Warfare Attacks?
4. Examples of Cyber Warfare Attacks?
5. How to Mitigate the Likelihood of a Successful Attack?

What is Cyber Warfare?

As defined by Oxford dictionary ‘cyber warfare is the use of computer technology to disrupt the activities of a state or organisation, especially the deliberate attacking of information systems for strategic or military purposes.’ A battle fought with lines of code rather than troops traced to the increasing interconnectedness of the world, with critical infrastructure, financial systems, and communication networks relying on digital technologies.

What is the Motivation Behind Cyber Warfare?

Political and Military Objectives:
Espionage: Gathering intelligence on military, political, or economic activities of other nations.
Sabotage: Disrupting or damaging the critical infrastructure, such as power grids, communication systems, or financial networks, to gain a strategic advantage.

National Security:
Defensive Measures: Building capabilities to defend against cyber threats and attacks from other nations.
Deterrence: Demonstrating the ability and willingness to respond to cyber threats, thereby deterring potential adversaries.

Economic Espionage:
Stealing Intellectual Property: Nations may engage in cyber-espionage to steal trade secrets, proprietary information, and technological advancements to gain economic advantages.

Ideological or Political Motivations:
Hacktivism: Individuals or groups may conduct cyber attacks to advance their political or social agendas, expressing dissent or promoting a particular ideology.

Territorial Disputes:
State-sponsored Attacks: Governments may support cyber operations to assert dominance or advance territorial claims, especially in regions with geopolitical tensions.

Criminal Activities:
Financial Gain: Cybercriminals may conduct attacks to steal financial information, conduct ransomware operations, or engage in other activities for monetary benefits.

Proxy Warfare:
Using Non-State Actors: Some nations may use cyber capabilities indirectly through non-state actors or proxies to achieve their strategic goals without direct attribution.

Asymmetric Warfare:
Leveling the Playing Field: Smaller or less technologically advanced nations may use cyber capabilities to offset military disadvantages against more powerful adversaries.

Military Modernisation:
Investing in Cyber Capabilities: Nations may engage in cyberwarfare as part of their military modernisation efforts to keep pace with evolving technologies.

Global Influence:
Exerting Influence: Cyber operations can be used to shape global perceptions, manipulate information, and influence international events.

Types of Cyber Warfare Attacks?

Espionage: Cyber espionage involves covert infiltration and data theft by sophisticated actors, often state-sponsored, utilising advanced techniques such as malware and social engineering.

Sabotage: Perpetrators exploit vulnerabilities to compromise data integrity and disrupt operations, employing techniques such as denial-of-service attacks or manipulation of critical infrastructure control systems.

Denial-of-service (DoS) Attacks: A denial-of-service (DoS) attack is a malicious attempt to disrupt the normal functioning of a computer system, network, or online service by overwhelming it with a flood of traffic, rendering it temporarily or indefinitely unavailable to users.

Electrical Power Grid: All forms of day to day critical operations run on electricity, with the hacking of the power grid the target country can be at a complete halt which can lead to thousands of casualties from inoperable hospitals, lack of telecommunications and etc.

Propaganda Attacks: Cyber warfare extends beyond traditional attacks on infrastructure; it involves the manipulation of information to influence public opinion, sow discord, and destabilise societies. Fake news, social media manipulation, and disinformation campaigns have become potent tools in the arsenal of cyber warfare, blurring the lines between truth and falsehood

Economic Disruption: Majority of the world if not all, rely on computers and internet to run their economic facilities such as stocks and banks which makes it possible for hackers to attack and prevent their target from accessing their funds.

Examples of Cyber Warfare Attacks

Stuxnet (2010): One of the earliest and most notorious cyber warfare attacks, Stuxnet, targeted Iran’s nuclear program. Believed to be a joint effort by the United States and Israel, Stuxnet was designed to infiltrate Iran’s uranium enrichment facilities and sabotage the centrifuges. It marked a significant escalation in the use of cyber weapons for strategic purposes.

NotPetya (2017): Initially disguised as ransomware, NotPetya wreaked havoc on a global scale, affecting businesses and critical infrastructure. Ukraine bore the brunt of the attack, with government systems, banks, and energy infrastructure disrupted. NotPetya, believed to be the work of Russian hackers, highlighted the potential for cyber warfare to cause widespread economic damage.

WannaCry (2017): Attributed to the North Korean Lazarus Group, WannaCry exploited a vulnerability in Microsoft Windows to spread rapidly across the globe. The ransomware attack targeted healthcare organisations, government agencies, and businesses, encrypting files and demanding ransom payments. WannaCry underscored the importance of timely software patching and the interconnected nature of cybersecurity.

SolarWinds Supply Chain Attack (2020): A sophisticated and widespread attack, the SolarWinds incident saw Russian hackers compromise the software supply chain of SolarWinds, a major IT management company. The attackers inserted a backdoor into software updates, allowing them access to thousands of SolarWinds’ customers, including U.S. government agencies. The incident raised concerns about the vulnerability of software supply chains.

Colonial Pipeline Ransomware Attack (2021): Affecting one of the largest fuel pipelines in the United States, the Colonial Pipeline ransomware attack demonstrated the potential for cyber warfare to impact critical infrastructure. DarkSide, a ransomware-as-a-service group, was responsible for the attack, causing disruptions in fuel supply and prompting discussions on the cybersecurity of critical infrastructure.

How to Mitigate the Likelihood of a Successful Attack?

In the case of a potential cyber warfare attack organisations, states and countries must collectively prioritise and invest in their cybersecurity posture. The predictability of an attack on a specific area would be difficult to pre-determine therefore cybersecurity efforts should be a high priority across all sectors.

To analyse an organisations readiness for a cyber warfare attack, a cyber war game could be implemented. A cyberwar game is structured to simulate the experience of a real attack. Testing different situations and unusual scenarios highlights the areas of improvements that would need to be implemented.

As technology continues to advance, the future of cyber warfare holds both promise and peril. Artificial intelligence, quantum computing, and emerging technologies introduce new dimensions to the cyber landscape. Striking a balance between innovation and security will be crucial in navigating the evolving dynamics of digital conflict. Organisation can implement controls to mitigate the risk for their organisation, some controls listed below.

  • Regular Software Updates
  • Employee Training
  • Strong Password Policies
  • Multi-Factor Authentication (MFA)
  • Network Security
  • Data Encryption
  • Regular Security Audits
  • Incident Response Plan
  • Access Controls
  • Backup and Recovery

Cyber warfare forces us to reevaluate our understanding of conflict in the 21st century. It transcends geographical boundaries, challenges traditional notions of warfare, and underscores the need for a comprehensive and collaborative approach to cybersecurity. As we stand at the intersection of technology and geopolitics, the choices we make today will shape the future landscape of digital conflict.

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Charting Cloud Success with Microsoft: Understanding CAF and WAF

Charting Cloud Success with Microsoft: Understanding CAF and WAF

Introduction

Microsoft is a major player when it comes to cloud computing, specifically with its two foundational frameworks: the Cloud Adoption Framework (CAF) and the Well-Architected Framework (WAF). The CAF has been instrumental in guiding organisations through their cloud adoption journey, offering a comprehensive array of best practices, documentation, and tools for effective cloud strategy and implementation.

On the other hand, the WAF, while not a recent introduction, has received substantial updates to further enhance cloud architecture approaches. These updates, particularly in late 2023, reflect Microsoft’s commitment to continuous improvement, ensuring that the framework remains relevant and valuable in addressing the evolving needs of cloud architecture.

Explore why CAF and WAF are the commonly discussed and implemented frameworks, gain in depth overview on their significance for businesses navigating the complexities of cloud transformation.

What is CAF and how does it work?

The Microsoft Cloud Adoption Framework (CAF) is not just a blueprint for cloud adoption; it’s an evolving guide that adapts to the ever-changing cloud landscape. This framework is meticulously designed to support cloud architects, IT professionals, and business decision-makers in seamlessly transitioning to the cloud. It aligns business objectives with technical strategies, ensuring successful cloud adoption and optimisation. The CAF encompasses a full lifecycle approach, addressing each stage of cloud adoption with detailed methodologies:

  • Strategy: This involves understanding the underlying motivations for cloud adoption and clearly defining the desired business outcomes. It’s about setting a solid foundation for the cloud journey by aligning it with business objectives.
  • Plan: Here, the focus is on developing actionable and strategic plans that align with the set business goals. This phase involves detailed planning for the cloud adoption process.
  • Ready: This step prepares the cloud environment to accommodate upcoming changes, ensuring it’s optimised and aligned with the planned adoption strategies.
  • Migrate: This critical phase involves the migration and modernisation of existing workloads to the cloud. It includes strategies for both moving existing applications and rearchitecting them in a cloud-native environment.
  • Innovate: Encouraging the development of new, cloud-native or hybrid solutions, this phase fosters innovation and leverages the full potential of cloud capabilities.
  • Secure: Recognising the importance of security, this methodology focuses on enhancing security measures and ensuring robust protection of cloud resources.
  • Manage: This entails the management and operational oversight of cloud and hybrid solutions, emphasising efficiency and performance optimisation.
  • Govern: It involves the governance of the cloud environment and workloads, ensuring compliance, risk management, and alignment with business policies.

Recent updates to the CAF include a stronger emphasis on sustainability, multi-tenant architectures, and integration with systems like Systems Applications and Products In data Processing (SAP). These updates reflect Microsoft’s commitment to providing a framework that not only guides but also grows with the technological advancements and changing business landscapes.

What is WAF and how does it work?

The Well-Architected Framework (WAF) by Microsoft, while not a brand-new introduction, has recently undergone significant enhancements to further strengthen its role in cloud architecture. Complementing the Cloud Adoption Framework (CAF), WAF focuses intently on the architectural aspect of cloud solutions, guiding the design and management of cloud-hosted applications to ensure they are robust, secure, cost-efficient, and high-performing. The framework is structured around five key pillars, each representing a core element of architectural excellence:

  • Reliability: This pillar emphasises the creation of systems that are not only resilient but also capable of swift recovery in the face of disruptions. The goal is to ensure uninterrupted service and high availability.
  • Security: Focused on safeguarding applications and data, this pillar involves implementing comprehensive security measures that protect against threats while maintaining compliance and privacy standards.
  • Cost Optimisation: Balancing cost against performance and capacity, this area aims to optimise resource utilisation and expenditure, ensuring that cloud investments are both effective and economical.
  • Operational Excellence: This involves enhancing operational procedures to ensure smooth, efficient, and reliable business processes. It encompasses automation, monitoring, and continuous process improvement.
  • Performance Efficiency: Concentrated on maximising system performance, this pillar stresses the importance of leveraging cloud capabilities to achieve scalable and responsive solutions.

The recent updates to WAF, announced in late 2023, have enriched the framework with more precise guidelines and instructional content across these pillars. These enhancements include updated design principles, checklists, trade-offs, and recommendation guides, all rooted in extensive real-world experience and customer engagements. The framework now offers more detailed guidance for workload teams, shaping discussions and decisions within these teams and setting continuous standards for all workloads.

“Drawing on learnings from over 10,000 engagements, the updated framework contains guidance for making architectural trade-offs in cloud workloads as well as much more precise instruction on how users can implement this guidance within the context of their organisation”. – Microsoft

How does CAF work with WAF?

While CAF provides a broad roadmap for cloud adoption, WAF dives deeper into the architectural design, ensuring that the implemented solutions are not only aligned with business strategies (as CAF ensures) but also are well-architected in terms of performance, security, and cost. WAF essentially fills the gaps in CAF by providing detailed guidance on designing and managing cloud workloads efficiently.

Adopting these frameworks is not just about leveraging technology; it’s about a transformation in delivering IT services and reorienting business strategies. CAF ensures that this transformation is well-grounded in business strategy, while WAF guarantees that the technology implementation is optimal and well-architected. By integrating these frameworks, Oreta helps organisations to “stand on the shoulders of giants” by leveraging Microsoft’s vast experience to avoid common pitfalls and accelerate cloud journeys.

At Oreta, we understand the nuances and complementary nature of Microsoft’s CAF and WAF. By leveraging these frameworks, we guide organisations through each phase of their cloud journey, ensuring that every step is aligned with business objectives and grounded in architectural excellence. Our expertise ensures that your cloud transformation is not just a technological upgrade but a strategic evolution of your business.

Embark on your cloud journey with Oreta’s expertise in Microsoft’s CAF and WAF. Contact us to explore how we can tailor these frameworks to your organisation’s unique cloud transformation needs.

Protect Your Digital Privacy: A 9-Step Roadmap to Erase Your Online Footprint and Safeguard Your Identity

Protect Your Digital Privacy: A 9-Step Roadmap to Erase Your Online Footprint and Safeguard Your Identity

This step-by-step guide outlines the importance of managing your digital footprint, emphasizing the impact of online presence on job prospects and personal reputation. It acknowledges the permanence of online content and highlights the risks associated with misjudged posts.

The guide suggests that control over digital identity is crucial, especially in cases of identity theft, stalking, or bullying. The overarching message is to be mindful of what is shared online and provides steps to reduce and manage one’s digital footprint for enhanced privacy and control over personal data.

Summary Lead:
1. Check Google and other search engines.
2. See if you have the right to be forgotten.
3. Run your details through the ‘Have I Been Pwned’ service.
4. Run a Google security checkup.
5. Consider using a service to restrict data access to brokers.
6. Lock down your social media or delete accounts entirely.
7. Consider deleting your social media accounts.
8. Remove old accounts and blog posts.
9. Hide yourself.

How to remove yourself from internet search results?

1. Check Google and other search engines.

The Google search engine, among others, is a double-edged sword: It provides links and website addresses to users in response to search queries, but unless the right controls are in place, your search queries can be cataloged for marketing purposes. Google can also be used to uncover exactly what information about you is in the public domain.

Not every search engine will reveal the same results. For a more comprehensive look, try out other search engines such as Bing.

Once you know what is online, you can start tackling the problem. Run a quick search for your full name and note any website domains that flag you, social media account links, YouTube videos, and anything else of interest.

Quick tip: To stop your search queries from being tracked, switch to DuckDuckGo. DuckDuckGo is a privacy-focused search engine that does not log your search queries.

2. See if you have the right to be forgotten.

In the E.U., citizens can request the removal of information from Google search results. After filling in this form, requests are reviewed by Google employees on a case-by-case basis. You must provide the specific URLs you want to be delisted, and search queries related to these URLs, and you must explain why the tech giant should agree to your request.

“Broadly, the reviewer will consider whether and how the information may be in the public interest and weigh this against your rights under the applicable data protection law,” Google says. “There are several reasons why information may be in the public interest. As part of the balancing exercise, Google looks to a number of different sources, such as the guidelines developed by European data protection regulators.”

Google may not accept every request to remove links relating to you. Reasons given for refusal include technical reasons, duplicate URLs, information deemed “strongly in the public interest,” and whether the content on a web page relates to professional lives, past convictions, work positions, or self-authored content.

At the time of writing, Google has received a total of just under 1.4 million delisting requests and around 5.4 million URL delisting requests.

If you are a resident of the U.S., or elsewhere, you may be able to request for limited information to be removed from search results, such as phone numbers or home addresses that could be used for identity theft and may have been leaked through doxxing.

Find & remove personal contact

3. Run your details through the ‘Have I Been Pwned’ service.

You can’t control your digital footprint without knowing where and what information concerning you is stored.

More importantly, you should know if your information has been leaked online, and when we have data breaches occurring daily, it’s more a question of what, not if.

The ‘Have I Been Pwned’ service is run by cybersecurity expert Troy Hunt and can be a useful tool for discovering if any account information belonging to you has been compromised or included in a data breach.

If you find an email address or telephone number that has been “pwned,” check to see what data breaches you have become embroiled in, and make sure to change any vulnerable passwords as quickly as possible. You won’t be able to do much about the data leak itself, but this also could serve as a reminder of where you have opened online accounts.

Thankfully, many companies have now become aware of the issue and services including credit monitors and password vaults will often run periodic checks online for any compromised passwords. If they have been found, you should change them immediately.

Breaches you were pwned in

4. Run a Google security checkup.

Make sure to visit the Google Account page, where there are numerous settings that can boost your privacy, reduce data collection, or remove you altogether from the ecosystem.

Privacy checkup:The Google Privacy checkup allows you to tell Google to stop saving search queries and your location history.

You can choose to disallow Google from saving web and app activities, Chrome history, YouTube logs, voice and audio, and other data. Google has also introduced an autodelete function for data that is stored. In this section, you can also choose whether to allow Google to use your information for tailored advertising, and what you want to happen to the data in your account if it goes inactive.

Security checkup: The Google Security checkup can be used to show you which devices have access to your account, including laptops, PCs, and handsets. You can also find a list of any third-party applications that have been granted permission to access your account. Revoke permissions as necessary.

Quick tip: If you have upgraded your phone, tablet, or another device recently and you no longer use your old one, you should make sure you sign out. It might not be likely, but if that device ends up in the wrong hands and is not properly protected, your account may become compromised.

Delete me: Found under Account Preferences, Google’s deletion service can be used to delete select products or remove your account entirely. You can also download a copy of all your data.

Take a Privacy Checkup

5. Consider using a service to restrict data access to brokers.

There are services available where you can pay to keep your information away from data brokers.

One example is DeleteMe, a paid subscription service that maintains tabs on data collectors and removes data such as names, current and past addresses, dates of birth, and aliases on your behalf.

This monitoring can keep your private information out of search results and away from platforms such as open people search databases.

DeleteMe

6. Lock down your social media or delete accounts entirely.

On Facebook

In the settings tab, you can download all of Facebook’s information on you.

In the privacy tab, you should restrict your posts to “friends only” and limit your past posts, and you can decide to disallow lookups by your provided email address or phone number.

You also have the option to remove your Facebook profile from search engine results outside of the social networking platform. Under the location tab, consider turning off location data collection by Facebook, too.

If you look at apps and websites, you can see what is connected to your Facebook account. If you choose to delete these, Facebook can also automatically remove posts, videos, and events the connected service posted on your behalf.

On Twitter  

Twitter also allows users to request its archive, which is all the information collected from you. This option can be found under the settings and privacy tab.

In the settings area, you can choose to lock down your account and make tweets private by choosing to “protect your tweets.” You can also turn off tweets containing location data, decide whether or not to allow email and phone number searches to connect others to your profile, and choose whether to allow others to tag you in photos.

Under the safety portion of the tab, you can prevent your tweets from appearing in the search results of blocked users. You can also deactivate your account entirely.

On Instagram

Facebook-owned Instagram has a number of privacy settings you can also change to maintain an acceptable level of privacy.

By default, anyone can view your photos and videos on your Instagram account unless you are a minor, in which case your account should be private by default. However, by going to your profile, clicking settings, account privacy, and switching “private account” on, you can make sure your content is only viewed by approved users.

Most Popular Social Media Channels

7. Consider deleting your social media accounts.

Remove everything: A more extreme option is to delete all of your primary social media accounts completely.

On Facebook, you can go to settings & privacy, then settings, select your Facebook Information, and click on deactivation & deletion to deactivate it. This gives you the option to return at a later time and does not delete your data. Your settings, photos, and other content are saved, but your Facebook presence will not appear beyond unclickable text.

You can also permanently delete your account. If you have trouble finding this setting, you can type “delete Facebook” in the Help Center tab.

You are given a grace period to change your mind and log back in. It can take up to 90 days before the deletion of content on your Facebook wall and in your account will begin.

To deactivate Twitter, you need to click on settings and privacy from the drop-down menu under your profile icon. From the account tab, you can then click deactivate.

To delete your Instagram account, log in and go to the request deletion page. Once you have submitted an answer as to why you are deleting your account, you will be prompted to re-enter your password, and then a delete account option will appear.

Delete Me

8. Remove old accounts and blog posts.

Is it necessary to preserve what you had for breakfast one morning in 2017 or your review of a now-defunct retail shop near you? Probably not.

Time and effort are required to comb through old posts, but the result is worth it, and this may also train you to be more selective about the information you share in the future. Unless the account is one you use frequently, consider deleting it permanently. It is a pain to find, remembering credentials, and recovering passwords associated with old accounts, but this is an important step in locking down your data.

To find your old accounts, visit ‘Have I Been Pwned’, check the lists of connected apps in your Facebook and Google accounts, and, if you have a password manager, check it for the credentials of accounts you have used since signing up.

You may have to manually log in to each account you want to remove and, depending on the service, delete your info from there or contact the service provider with the request.

Justdeleteme is a helpful directory containing guides to removing accounts from countless online services and a rating on how hard each type of account is to remove, ranging from “easy” to “impossible.”

JustDeleteMe

9. Hide yourself.

If you’re unable to delete online accounts and can only deactivate them, the advice is to first delete as much content as possible. If the account is no longer relevant, consider changing personal details and photos to generic alternatives before deactivating. For active accounts, maintaining anonymity or using aliases can help separate digital and physical presence. While using your full, correct name is typically required, many individuals still change their surname at least to prevent work and personal accounts from overlapping, a practice often tolerated despite terms of service. Deleting or changing personal photos to avoid identification is also recommended.

In cybersecurity, our renowned mantra is ‘better safe than sorry’. While concealing your online identity may demand a certain level of effort, the investment pays dividends in the enduring expanses of our rapidly evolving digital terrain. The Australian Security Directorate found itself addressing over 1,100 cybersecurity incidents originating from local entities, while ReportCyber received a staggering 94,000 reports to law enforcement – an alarming frequency of one report every six minutes. In light of this escalating trend in cyber breaches, the imperative is clear: fortify and curate your online presence to navigate the digital landscape securely. The statistics and recent upward trend of breaches underscore the urgency to prioritise and safeguard your digital footprint and online citizenship.